Close to a hundred years ago, a Spanish entrepreneur traveled to Marseille from Castile-La Mancha to sell wine at this important international port. Upon arriving, a chance encounter with some traders from India led him down a new course: to sell the red gold of his home in La Mancha – Spanish saffron – in India, where it is highly valued.
And so began the tale of Carmecita, a Spanish company founded in 1920 specializing in Spanish saffron, herbs and spices. Today, Carmencita boasts annual sales of some 53 million euros. Of these, exports account for around 7%, with the most popular items including products like nora peppers, herbal teas and chamomile, paella ingredients, and, of course, saffron.