It’s not hard to get excited about annual fruit and vegetable fair Fruit Attraction, which begins today in the Spanish capital and lasts until October 17th. After all, this fair not only brings together a range of both large and small-scale producers from all over Spain – responsible for cultivating part of the huge variety of this country’s best and world-renowned produce – but it also attracts representatives from a wide cross-section of different niches within this industry.
Now in its sixth edition, Fruit Attraction is the end-all, be-all of these Spanish products, many of which are exported all over the world. It also serves as the framework for the latest edition of Fruit Fusion, the annual gastronomic fair that attracts chefs and other gastronomes from around Spain – this year under the theme of Sabores de Vanguardia, or avant-garde flavors – for a series of fascinating presentations on topics as varied as “Artichokes from Vega Baja del Segura”, “Endives as vegetables”, and “Simple Cooking with Allium Black Garlic”.
More than 750 companies will be on-hand for Fruit Attraction, which in 2013 saw nearly 35,000 participants from 83 different countries. This momentous trade fair is organized by FEPEX (the Spanish Federation of Associations of Exporting Producers of Fruit, Vegetables, Flowers and Plants), ICEX Spain Trade and Investment and IFEMA.