Design addicts!

Packaging is key / Juan Manuel Sanz - ICEX

Packaging is key / Juan Manuel Sanz – ICEX

Admit it! If you’re like me, you can’t help being drawn to gourmet products that come in cool, interesting or different packaging.

I mean, I may be a sommelier, but I am not above choosing a wine bottle for its label – and I’m sure you know what I’m talking about.

The fact is that packaging designs for Spanish food and wine products are getting more and more innovative, attractive and eye-catching. If you don’t believe me, check out this article entitled, Different by Design, on Foods from Spain, for a look at some of this country’s most visually stimulating packaging.

Or, if you’re in Barcelona for next week’s Alimentaria trade fair, keep your eyes open for new product designs that are sure to whet your (creative) appetite!

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